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#EXEC-UPDATES · SLACKONLINE
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STEP 01·ASK IN SLACK

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#exec-updatesAcme · 42 members
⌘K
SR
Sarah ReyesVP Revenue · 9:42 AM

@datost which expansion accounts need exec attention today?

DatostAPP9:42 AM · trust score 0.94

3 accounts showed renewal-risk signals in the last 14 days. Ranked by ARR and signal strength:

Northwind Retail$480k ARRCHURN RISK · 0.82
Usage down 38% since renewal call slipped.
Helix BioSciences$310k ARRAT RISK · 0.61
Exec sponsor left, no new champion identified.
Orbit Logistics$220k ARREXPANSION · 0.74
Seat cap hit 3 weeks in a row — upsell window open.
Weekly active seats · last 14dNORTHWIND RETAIL
MAR 24 → APR 06▼ 38% vs prior
SOURCESsnowflake · fct_account_healthsalesforce · opportunitiesgong · call_transcripts
👍 4🙏 2
STEP 02·ASK FOR A FILE

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Pq2-renewal-risk.pdfDATOST · REPORT
EXPANSION & CHURN · WEEK 15

Q2 renewal risk report.

Prepared for Sarah Reyes · Apr 12, 2026 · 9:42 AM

Executive Summary

3 expansion accounts ($1.01M combined ARR) show renewal-risk signals. Northwind is the primary — usage down 38% and no exec meeting booked this quarter.

Weekly active seats — Northwind-38% vs prior

Recommended Next Steps

  1. 01Book exec review with Northwind this week — flag to CRO.
  2. 02Identify new champion at Helix — Gong call flagged contact change.
  3. 03Trigger expansion offer at Orbit — seat cap hit for 3 weeks.
Revenue Ops · Live DashboardLIVE
UPDATED 4s AGOQ2 · QTD
NEW ARR
$2.4M
▲ 14.2% vs plan
NET RETENTION
118%
▲ 3.1pt MoM
PIPELINE COVERAGE
2.8×
▼ 0.4× vs target
AT-RISK ARR
$1.01M
3 accounts flagged
ARR vs plan · by week— actual — plan
W01W04W07W10W13
At-risk accounts
Northwind Retail
$480K · RENEWAL MAY 12
0.82
Helix BioSciences
$310K · RENEWAL JUN 8
0.61
Apex Financial
$220K · RENEWAL JUL 19
0.58
Orbit Logistics
EXPANSION · 0.74
↑
STEP 03·BUILD A DASHBOARD

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KPI TILESTIME SERIESCOHORTSFUNNELSWATCHLISTS
STEP 04·TRACK + INVESTIGATE

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SQL-BACKEDPER-DIMENSIONROOT-CAUSE AITHREAD-NATIVE
1 msg
TO DEFINE + ACTIVATE
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#exec-metrics— 12 members
⌘K
MK
MaceoMonday 9:02 AM

@datost track weekly MRR by customer tier and alert me if any tier drops more than 5% week-over-week. Investigate automatically.

DatostAPP9:03 AM

Proposed and activated. I'll sample Mondays at 09:00 and post here if Pro, Team, or Starter breaks the threshold.

Weekly MRR by TierACTIVE
SOURCE    snowflake.analytics.subscription_events
DIMENSION customer_tier · 3 series (Starter, Team, Pro)
SCHEDULE  weekly · Mondays 09:00 PT
MONITOR   daily_percent_drop · -5% WoW
SELECT    date_trunc('week', closed_at) AS ts,
          customer_tier AS dim_key,
          SUM(mrr_usd) AS value
FROM      subscription_events
WHERE     closed_at ≥ dateadd(week, -26, current_date)
GROUP BY  1, 2
Monday · 3 weeks later
DatostAPPMonday 9:03 AM
!Weekly MRR by Tier · Pro tier triggered
CRITICAL
LATEST
$428,240
WoW
−7.2%
DELTA
−$33,210
THRESHOLD
−5.0%
INVESTIGATING…I'll post findings in this thread in ~60s.
DatostAPPMonday 9:04 AM
✓Investigation complete· 1m 12s · 4 sources queried
↗ View on web
SUMMARYPro tier MRR fell 7.2% WoW, driven by a churn spike concentrated in 12 enterprise accounts. The drop is 2.4σ outside the 26-week rolling trend and coincides with a pricing change shipped two weeks prior.
ROOT CAUSE
12 Pro accounts churned within 72h of the Nov 14 pricing update. 9 of 12 flagged billing concerns in their exit surveys.
IMPACT
−$33.2k MRR (−$398k ARR). Pro gross retention drops from 96% to 89% this cohort.
RECOMMEND
Pause auto-renewal notices for 30 days; trigger retention outreach on remaining 41 Pro accounts touched by the pricing change.
AFFECTED ACCOUNTS · 12
Helix SystemsPro · 18 seatsBilling objection · CSM outreach missed−$5,940
Northwind RetailPro · 24 seatsDowngraded to Team after renewal quote−$4,720
Tidepool HealthPro · 9 seatsChurned · citing feature gap vs incumbent−$3,880
+ 9 more accountssee web for full list−$18,670
SOURCESSnowflakeHubSpotSalesforceStripe
✅ 3👀 5Eng · Support · Finance
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